<Meet My Dealers> Candy from Sweet as Candy Vintage
I really love doing Meet My Dealers series. It has really made me appreciate the lovely individuals behind these businesses, and has made me some lovely friends. One of these lovely ladies is Candy from Sweet as Candy Vintage. She’s not only a lovely person, she is also a very smart business owner. And we all know having smart friends is a really good stimulation for your brain :p
I interviewed Candy about her vintage life and her shop. I learned that Australian market really does love reproductions, and have to agree with Candy that the definition of vintage down under is often mixed up with second hand. I also love that her business works closely with local photographers to create beautiful images - one thing you know I’m really passionate about. Anyway, scroll down and read this lovely interview and don’t forget to check out Sweet as Candy Vintage.
Tell us about yourself
My name is Candice (named after Candice Bergen), but I always end up getting called Candy ever since I was little. I’m 29 and have lived in Brisbane for the last 12 years. I’m originally from Central Queensland.
What is your favorite era?
I am pretty much obsessed with anything 1950s. Love the fashion, hair & makeup, the furniture, the music, the cars.
How many percentage of your wardrobe is vintage or reproduction?
It’s half vintage, half reproduction (eg Bettie Page/Bernie Dexter). Only my cafe uniform is modern (and I hate wearing it).
Which piece of clothing do you prefer buying modern and why?
I have a size 9 hoof so it’s really hard to buy vintage shoes.
What is the one piece of advice you’d give to someone who wants to start wearing vintage?
Ignore the sizing and look at the measurements and where you can, try the items on. Also, check zips and under the armpits as these can be quite worn.
About Sweet As Candy Vintage
How did you come up with the name?
Chatting with my (now) husband. It was a toss up between Candy Shoppe Vintage or Sweet as Candy Vintage. I actually get called Sweet as Candy by some people so we went with that.
When did the shop start and how did it start?
Over the years I have bought a lot of vintage that I knew wouldn’t fit me but I just had to own it. At Christmas 2010 it was like a light bulb lit up and I knew I had found my calling. March 2011 I set up the Facebook page and I haven’t looked back since.
What does the shop specialise in?
We sell vintage, reproduction, Glamourflage. I also make jewellery and floral headbands to complement the clothing.
Photos 2-3 by Lillie Brennan - Monochrome Media
What is the biggest challenge in selling online?
There are so many websites out there these days so you are competing against some big sites. I’m just a small fish so my goal is to give the best customer service and package my product the way how I’d like to receive it. I have a lot of repeat customers and love hearing when a new customer has been recommended to my site from another buyer.
What is your most popular product?
It depends what time of year it is. I think Bettie Page is more well know so I would say the Bettie Page Alika Dress is my most popular product.
What do you envisage the development of the shop in the near future?
I will be getting more reproduction brands and also plan on releasing my own line of dresses.
Who would you love to dress up in Sweet as Candy Vintage dresses? One modern and one vintage celebrities.
Oh my, that’s a very hard question, I could list a lot of gorgeous women.
Modern - Christine Hendricks from Mad Men.
Vintage - Dovima. I think she modelled for everyone back in the 50s
Photos 4-5 by Kimberley Hill Photography
For more from the Meet My Dealers series click this.